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Ghetts War of the Minds Movie Jaxk Daniels

Jack Daniel’s teams up with the acclaimed grime artist Ghetts for new boundary-pushing music film

‘War of the Minds’ will premiere at The Great Escape Festival on 16th May and features cameo appearances from Kano and Devlin

A film chronicling the life of renowned East London grime artist Ghetts premieres at Brighton’s influential The Great Escape Festival on 16th May.  Turning the traditional music documentary format on its head, it instead takes an avant-garde approach, looking at the inner creative tensions that Ghetts faces as an artist – represented by three characters, Ghetts, Ghetto and Justin.

Made possible by Jack Daniel’s, the iconic Tennessee whiskey brand, the film ‘War of the Minds’ has been created by the award-winning Sudden Black Productions in collaboration with youth culture media company Disrupt Ltd.  Ghetts won the Jack Daniel’s ‘Hardest Working Artist’ category at the AIM (Association of Independent Music) Awards in September last year and went onto play an intimate show at their Jack Rocks The Macbeth venue in December.  The film has been created as part of the ongoing Jack Rocks initiative celebrating and supporting the most exciting handcrafted music, cross-genre.

Ghetts was nominated for three MOBO Awards last year and is regarded highly by his industry peers hence the appearance of many of his contemporaries in ‘War of the Minds’ including Kano and Devlin.  The film’s premiere will take place at the festival’s Bosco Theatre venue at 1pm on 16th May ahead of Ghetts’ slot supporting Skepta at the 1,700-capacity Brighton Dome that evening.

Jack Daniel’s Senior Brand Manager, Michael Boaler says“Ghetts came to our attention last September when he won our ‘Hardest Working Band’ category at the AIM Awards.  We were so impressed by the craft of his lyrics and the fact that he was backed by a very talented full live band that we were keen to do whatever we could to support him.  We quickly booked him for a gig at our Jack Rocks The Macbeth venue and that’s where conversations about the ‘War of the Minds’ concept began.  It’s a great film and really does push the usual conventions of the standard music documentary”.

Disrupt’s Founder, Phil Kemish, commented“Ghetts is one of grime’s pioneering artists, it was an amazing experience to work with him to release and promote his debut studio album. It’s fantastic to see a brand with the history of Jack Daniels supporting the UK’s grime culture and collaborating with us to create unique disruptive content.”

Follow on Twitter @JCLARKE_GHETTS 

Follow on Twitter @GrimeCulture

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