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TAYLOR SWIFT FORCES APPLE TO BACK TRACK ARTIST PAYMENT STANCE


Apple Music has reversed its position on royalties for artists in the wake of a high-profile protest from artist Taylor Swift.
Source: CNET
The singer-songwriter sensation had taken to Tumblr on Sunday to tell her fans in a blog post that she would be withdrawing her album "1989" from the Apple Music streaming service when it launches next week. Her issue: that the Cupertino, Calif., technology titan would not be paying royalties on any tracks streamed during the three-month free trial of the service.
Her public protest and Apple's quick about-face represent just the latest example of the tensions between high-profile artists and music-streaming services. Artists such as Swift don't believe they are adequately compensated for their work, while music-streaming companies insist they are. Apple wades into this debate with Apple Music, which will join a lively and crowded market of established players and hopeful upstarts including Spotify, Pandora, Tidal, Deezer and Rdio.
Swift, who had earlier taken a stand against the popular service Spotify over payments, called out Apple over the empty-pocket implications of the free trial period.
"I'm not sure you know that Apple Music will not be paying writers, producers, or artists for those three months," Swift wrote. "I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company."
Swift said that withholding her popular album was not about her own earnings: "This is about the young songwriter who just got his or her first cut and thought that the royalties from that would get them out of debt."
While Apple did not initially offer a comment, its senior vice president of Internet software and services, Eddy Cue, later Sunday took to Twitter to announce that the company was reversing its "no pay" policy.
Read the full article HERE
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