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SOUNDCLOUD SIGNS DEAL W/ SONY. WILL CHARGE USERS $10 A MONTH TO USE THE PLATFORM

SOUNDCLOUD SINGS DEALW/ SONY. WILL CHARGE USERS $10 A MONTH TO USE THE PLATFORM

Souncloud have decided to sign their music streaming services with Sony Entertainment, according to Digital Trends. Soundcloud have also been planning an upcoming paid subscription service, which means that users will soon have to pay a fee of $10 a month. You can check out parts of the Digital Trends article below.

"Sony pulled all of its music from the service last year out of frustration from a “lack of monetization options,” according to Billboard. But with a paid subscription service pending, the company likely wants piece of the pie if it proves successful.

For SoundCloud, which boasts around 175 million users a month, a paid model seems to be the only path to a self-sustaining future. That said, implementing it in a way that doesn’t damage its user base might prove tricky. The company reportedly plans to charge $10 per month for the forthcoming paid service, but because all of its users currently enjoy all of SoundCloud’s features for free — and advertisements are minimal — there’s a real question lingering about just what the company will bring to the table to entice users to pay.

That said, if the paid model fails and SoundCloud needs more capital investment, it might not get it. Still, now isn’t the time to panic; With all three major labels co-invested, SoundCloud could be poised to pull off a hail Mary, provided implementation hits the mark."


To read the full article, click HERE

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