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THE BRITISH MUSIC EMBASSY RETURNS TO SXSW 2018

 

The British Music Embassy returns to SXSW in 2018 for its 11th year with the first six night time official SXSW showcases in partnership with AIM, BBC Music, the Department for International Trade (DIT), PPL and PRS for Music.
The showcases will put a spotlight on the best of new British music and will take place at the Latitude 30 venue in Austin, Texas, 12-17 March 2018.


Every year, The British Music Embassy takes over the venue for the week, playing host to some of the most exciting UK talent.   With a wide spread across a variety of genres from brand new grassroots bands to more established artists, these showcases have become the go-to hub for many SXSW goers.  The event will play host to at least 20 artists funded by PRS Foundation, who also curate the Tuesday evening activity with BBC Music Introducing.

The British Music Embassy at Latitude 30, SXSW 2018 - full line-up:

Monday 12 March – DIY presents
8pm - 2am

Tuesday 13 March – BBC Music Introducing presents in association with PRS Foundation
DJ host: Huw Stephens.
8pm - 2am

Wednesday 14 March – BBC Radio 2 presents in association with PPL and PRS for Music
8pm - 2am

Thursday 15 March – BBC 6Music presents in association with AIM
IDLESGoat GirlGirl RayShoppingLIFENilüfer Yanya
DJ host: Steve Lamacq.
8pm - 2am

Friday 16 March - BBC Radio 1Xtra presents in association with PPL and PRS for Music
Artist line-up to be confirmed.
DJ host: DJ Target.
8pm - 2am

Saturday 17 March - BBC Radio 1 presents in association with DIT
DJ host: Huw Stephens
8pm - 2am

Helping British artists take their first steps internationally is a key objective for BBC Music and the current variety and volume of British musical talent is incredibly encouraging. Working with our partners at SXSW provides the perfect platform for us to do this through BBC Radio 1, 1Xtra, Radio 2 and 6 Music, and BBC Music Introducing.” - James Stirling, Head of Content Commissioning at BBC Music

“This is one of the international music community’s most influential showcases for new and emerging artists.  SXSW plays a pivotal role for these artists and gives them a unique experience. This will be my first trip to SXSW and I look forward to supporting these artists as part of our ongoing relationship with the British Music Embassy.” - Peter Leathem, Chief Executive at PPL

“SXSW truly is an event like no other. It has played an important role in the careers of countless talented UK songwriters and performers, many of whom I’ve had the pleasure of seeing for myself in Austin, early on in their musical journey. The British Music Embassy is an integral part of SXSW, celebrating British culture on an international stage and I am delighted for PRS for Music to be partnering with it once again.” - Nigel Elderton, Chairman at PRS for Music

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